SEO or Search Engin Optimization is the set of techniques to optimize the content of a website for search engines (Google, Bing, Yahoo). We more commonly call it "natural referencing" whose goal is to increase the visibility of a website in search engine results. It allows you to enjoy free traffic from Google. Paid SEO relies on services like Google Adwords. However, being referenced doesn't mean being well positioned in search results.
How important is SEO?
The importance of your company's SEO strategy is essential to develop your visibility in the eyes of the world through the internet. This will allow you to position your pages and articles appropriately in search results.
What is the purpose of SEO?
The objective of natural referencing is first to be found by your target audience among other companies that have the same field of activity as you. That is why it is imperative to choose the right keywords for your content. These must be relevant to your business. The interest of a keyword lies primarily in its popularity and generated traffic, but it is recommended to avoid keywords that are too competitive and, on the contrary, keywords that have little impact in the search.
How to optimize SEO?
Many people think that it is enough to index the home page correctly by abandoning the other pages to be well referenced, and it is generally your internal pages that contain the most interesting content for your target audience. It is therefore very important to work the SEO on each of your pages.
Here are the basic techniques to reference your pages:
- Create a page with interesting content
- Choose an attractive title
- Choose a short URL adapted to your content
- Write a meta description
- If you have images, do not forget the ALT attribute
What tools to best configure my site's SEO?
- PageSpeed is a Google tool that provides you with a list of all js / css files that are likely to block page loading.
- Website grader allows you to evaluate the performance of your website for free.